Marian Hartsough Associates Editorial, Design & Book Production Service
Book Design/Production Questionnaire and Checklist

Book Design -
Describe your market. Who are you appealing to? Use as much detail as possible:

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When custom designing a book, e pay close attention to your market. The more detail you provide, the closer we can come to fulfilling your expectations. The overall feel, the typefaces, the graphic elements are all important to appealing to your market, your audience.


Describe your book's genre:

__ Self-help _____________________ __ Fiction _______________________
__ Marketing ____________________ __ Business _____________________
__ Internet _____________________ __ Other ________________________
__ Health ______________________ -

What category does your book fit it? For example: Fiction/mystery; Health/nutrition; Internet/Search Engine Optimization.

This will give us an idea of what niche you are in.



Describe what you have in mind for your cover:

______________________________________________________________

______________________________________________________________

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You've probably visualized your cover a million times. What ideas and concepts do you have? Our goal is to put your thoughts into reality.
Book Production -
Type of Printer

__ Large book press __ Commercial printer
__ Local quick print __ Print on demand
__ Personal laser printer
Before we design a book, we need to know as much information as possible about where and how the book is going to be printed. We need to know the trim size, type of binding, kind of paper, etc. in order to make sound decisions that will give you the book you want within a budget you can afford.


Trim Size

__ 8-1/2 x 11 __ 5-1/2 x 8-1/2
__ 6 x 9 __ 7 x 9
__ 8 x 10 __ Other __________
We want your book to look good. But we also want to consider your budget. The trim size and printer choice go hand in hand. One printer may specialize in certain trim sizes and be cost effective, but cost prohibitive in others. If you want a really odd size, you need to shop around for a printer who can do what you need. We design to the trim size, so it's important to determine this first.


Text (Interior)

Final page count (target)
Number of printed colors:

__ 1/color

__ 2/colors

__ 4/colors

Paper (text stock):

__ Uncoated stock

__ Coated stock

__ ppi (pages per inch) ________

We will take your manuscript and design to the requested page count, or we can take the design and let you know how many pages we project the book to be.

Printers strip up pages into signatures of 16 or 32 pages, for example. The final page count needs to be divisible by the sig break required by the printer. This isn't always an issue for a quick print shop.

We also need to know how many text colors and what kind of stock the book will be printed on. We process photos with the stock in mind so that they don't print too dark. Coated stock absorbs less ink than uncoated stock, so we take this into consideration.



Cover

Number of colors:

__ 1/color

__ 2/colors

__ 4/colors

__ foil stamping

Cover stock:

__ 10 pt C.1.S.

__ 12 pt C.1.S.

__ Color stock: ________

Cover finish:

__ Laminated

__ None

__ Other __________

Covers can be printed on white coated stock, the usual weights being 10 or 12 pt C.1.S. (coated one side). There are various finishes available to protect the cover from scratches and wear.

Or you can use a color stock with a texture.

Hard cover books can be foil stamped with a dust jacket, or printed on linen type stock. Your printer will have sample books to choose from and tell you what finished they have available.



Binding

__ Perfect/adhesive (paperback) __ Hardcover
__ Spiral bound __ Dust jacket
__ Comb binding __ Saddlestitch (staples)
__ Other __________ __ Other __________

There are many binding styles, ranging from paperback (perfect paper or adhesive), spiral and comb, case bound (hard cover) with dust jackets, or saddlestitch (staples). If the book is shorter than 72 pages (1/8"), an alternative to perfect binding is needed.

Your printer will show you available bindings. We need to take the binding into consideration to allow enough space in the gutter (inside) margin to accommodate it.

Art Program -
Illustrations (how many)

__ Photos __________ __ Line art illustrations __________
__ Technical illustrations __________ __ Cartoons __________
__ Charts __________ __ Tables __________
__ Screen Shots __________ __ Other __________
__ Scans __________ __ Other __________

You will need to determine your art program. What kind of illustrations and photos are needed for the book. Will they be decorative or illustrate the subject matter? Will you need charts and tables? Do you have art or photos already prepared that will need to be scanned?

How many in each category?

Who will provide the art? Do you need an illustrator? Are illustrations digital or original artwork?

Will photos be color or black and white? Do they have to be converted? Are they digital or prints or slides?

Editorial Services -
Other Services

__ Copyediting __ Indexing
__ Proofreading __ Other __________
We also provide editorial services if requested. This would include copyediting, proofreading, and indexing.

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